Head of Monetization & Traffic Strategy
NDA

06/2022 – 02/2025

• Scaled cross‑channel acquisition (Meta, TikTok, Telegram Ads, DSPs) with performance‑based optimization
• Launched SEO‑structured Telegram products optimized for organic reach
• Built CPA funnels and affiliate integrations to drive retention and ARPU
• Developed attribution systems via Keitaro, RedTrack, GA4, BigQuery, Looker Studio
• Automated campaign logic, reporting, and performance triggers using n8n + AI agents
• Mentored and grew team from juniors to strategic contributors
• Led experimentation cycles (ads, audiences, landers) to accelerate conversion

Growth & Retention Strategy Lead (Crypto)
UniTrade

05/2021 – 05/2022 · Kyiv, Ukraine

• Defined user acquisition and lifecycle journeys
• Built educational and on‑boarding flows to increase engagement
• Created real‑time dashboards combining on‑chain and behavioral analytics
• Collaborated on campaign messaging, targeting and feature adoption
• Balanced trading risk with retention by aligning product mechanics to user types

Co‑Founder & Growth Ops Lead
ALGORTM

09/2020 – 09/2021 · Kyiv, Ukraine

• Built scalable traffic system leveraging SEO, Telegram bots and partnerships
• Developed acquisition strategy and partner program with course creators
• Led hiring, onboarding and feedback‑driven iteration cycles
• Implemented internal reporting to drive platform and content roadmap

Head of Media Buying | Growth & Automation Focus
UNICORN

07/2019 – 02/2021 · Kyiv, Ukraine

• Recruited, trained and managed performance‑focused media buying team
• Created SOPs, testing systems and performance dashboards
• Scaled campaigns across Meta, TikTok and native platforms with strict CPA goals
• Built reporting and bid automation logic with Google Sheets + scripts
• Collaborated on long‑term monetization strategy and funnel design

Media Buying Team Lead | CPA Campaign Scaling
Big Scale Tech

01/2018 – 06/2019 · Kyiv, Ukraine

• Led a high‑performance media buying team, generating $XXX,XXX+ monthly profit
• Designed and implemented training programs for new team members
• Optimized high‑value advertising campaigns across multiple platforms
• Identified and developed high‑potential team members into leaders
• Implemented strategic optimization frameworks improving campaign ROI